Yes – superstar Pharrell Williams has released the world’s first interactive 24 hours music video! Broken down into six parts it features people dancing and generally looking happy while lip syncing to the song.
This is just an amazing example of using the web to engage your audience and get people talking and it doesn’t hurt that the song is totally uplifting and more catchy than a common cold! (We’ve decided to leave it running in SoT Towers today)
Visit 24hoursofhappy.com and you’ll see a yellow clock face superimposed over the music video footage. You can watch it from the start, skip to different parts of the day and share your favourite bits any time.
This song and the website will no doubt go viral very soon – and we couldn’t be happy-er!
Here are a few clips to get you going… keep an eye out for a whole host of cameo appearances!
