So, you have launched your website, and now you just want to sit and watch your website converting all your investments into revenue. If you are thinking in this direction, think again. Having a website up and running isn’t enough. You need to perform website updates to fetch desired results.
How Website Updates Help
Website updates are significant for Search Engine Optimisation (SEO) as well as ensuring optimal user experience. Fresh websites with up-to-date content are favoured by both search engines and users. Search engine spiders crawl and index websites that are updated often. The more the website updates, the more crawling and indexing takes place.
Every new page you add as part of your website updates has a greater chance of being indexed by search engines. This creates opportunities for greater brand exposure on search engine result pages (SERPs). By ignoring website maintenance, you risk losing precious website rankings because engines can stop indexing your website altogether if they find it stale.
Website updates also help identify navigation lapses such as broken links and rectify them. Users too feel more enthusiastic about returning to websites that are kept fresh with new images and content. In short, website updates provide better visitor experience, which eventually improves conversions.
What Website Updates Involve
- New webpage additions/removals
- Adding new content to or removing existing content from a webpage
- Replacing existing pages with a new and improved copy
- Uploading new images
- Uploading PDF documents
- Repairing broken links (broken links are links that don’t have a destination. Search engines and users land nowhere with such links).
- Testing online performance of forms
- Checking browser performance
- Regular website performance evaluation
Why go for a Professional Web Maintenance Service
- Expertise – Website maintenance needs to be performed with caution and by people who are experienced in doing website updates. Inappropriate handling can result in potential damage including broken links, exposure of important website files (which increases website’s susceptibility to hackers), and improper image optimization, which increases page load time.
- Cost-Efficiency – You can maintain an in-house team for website maintenance. Alternately, you could hire a web service that can provide end-to-end website maintenance services at an affordable price.
- Continuous Customer Support – We, as with most reputable web service companies, provide high levels of customer support and access. We can also maintain professional standards by submitting reports on website updates performed and their results.
