Businesses advertising on Facebook will now be given access to millions of Shutterstock images, free of charge, to help make adverts more engaging and eye catching.
Shutterstock, the world’s leading stock photography website, is working together with Facebook to give “advertisers seamless access to a breathtaking selection of high-quality images.”
Facebook’s business blog said, “High-quality, engaging photos often increase the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads.”
Businesses will be able to test which images work best and target their adverts accordingly.
We think this is a great addition to the Facebook ads interface – not only will it save us and our clients time and money, adverts are set to become a lot more appealing.
We’d love to hear what you think about this new addition – do you use Facebook adverts? Will this help your business? Leave your comments below!
