Adding ecommerce to your website can be complicated, so how do you choose between Wix, Shopify and WordPress?

It can be hard to avoid using technical terms when talking about website development but understanding how something works can often be the key to appreciating why it’s the best option for your business.

When you try to estimate your carbon footprint, you might think of all kinds of things you do (or don’t do); eating meat, for example. Driving a car. Hopping on a plane. Buying imported fruit and veg. But did you know that everything you do online also generates CO2 emissions?

When you approach a website developer to help you create a new website, you may have a vision of what you want to achieve. The developer’s job is to take that vision and translate it into something that converts site visitors into users of your services.

Wix, Magento, Shopify, Squarespace … if you’re looking for a way to build a website, you’ve got plenty of options. But for our money, there’s one truly outstanding choice: WordPress.