Wix, Magento, Shopify, Squarespace … if you’re looking for a way to build a website, you’ve got plenty of options. But for our money, there’s one truly outstanding choice: WordPress.
At Soto, we develop all our websites in WordPress – and we help owners of existing sites to transfer them to WordPress, too. Here are just a few reasons why you should seriously consider choosing WordPress in 2023.
It’s intuitive and versatile
WordPress is a favourite among bloggers partly because it’s so it’s simple to use. Picking and personalising a theme, adding or deleting pages, creating and managing content … choose WordPress’s own hosting platform, WordPress.com, and you can do all these things quickly and easily. You don’t even have to do any coding.
But simple doesn’t mean basic. Just check out WordPress’s impressive range of customisable themes, and you’ll see how far it’s come from its earliest days as a blogging platform. It’s no wonder that a whopping 75 million websites are built in WordPress.
It’s liberating
If you want to build an impressive website with minimal effort, then WordPress.com is all you need. But if you have the skills to edit CSS and PHP HTML – or you’re working with someone who does – then there’s no limit to what you can do. All you have to do is download theirWordPress free, open-source software, at WordPress.org.
WordPress.org is a self-hosted content management system (CMS), which means that you can host your new website on any platform you choose. There’s no license to pay, which takes some pressure off your budget. And you can choose – and change – your preferred WP developer at any time. There’s no need to get locked into using proprietary software, or signing restrictive contracts.
It’s flexible and extendable
The great thing about WordPress is that you can use it to build any kind of site you choose. Whether it’s an online portfolio or an interactive community, an e-commerce store or a digital publication, a business website or a blog, you can make it as simple or as complex as you like. And WordPress’s ever-developing range of plugins means it’s very easy to add or remove different elements as you please. So whether your business is growing or slowing, diversifying or streamlining, you can scale your WordPress website up or down to fit your needs.
Its SEO game is strong
Of course, it’s no good having a beautiful, functional website if nobody can find it. That’s why Search Engine Optimisation (SEO) is so crucial.
WordPress offers a smooth and enjoyable user experience on both desktop and mobile – which is key to keeping those visitors coming back. On top of that, it makes metadata management, social media integration and image optimisation easy, too. And you’ll find quite a few useful SEO-specific plugins, like Google Analytics and Yoast SEO.
Whether you want to build a brand new website or migrate your existing one to WordPress, Soto is here for you. Get in touch for a chat today. We’re looking forward to it!
