Back in 2014 we told you that every business and organisation should have a responsive website and in 2016 it’s more important than ever that your website can be viewed on a smartphone or tablet as well as a computer or laptop.
As the name suggests, responsive web design responds to the user’s device and platform. Essentially, it’s a design that will adapt according to the device the user is viewing your website from, and always display optimally.
A responsive website increases your audience, sales and conversion rates. According to , on average, responsive websites sites achieve 11 percent more conversions than non-responsive sites.
Here are some more compelling facts about why your business should have a responsive website:
- 80% of people prefer browsing the internet on their smart phones
- 4 out of 5 consumers shop from mobile devices
- Worldwide mobile usage now stands at 11% of all web activity but it is thought it will soon overtake desktop browsing
- Mobile digital media time in the US is already significantly higher at 51% compared to desktop (42%) http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
Having a responsive website can also increase your chances of having a higher Google ranking. This is because Google have now decided you need to design your website for a satisfying user experience across mobile devices if you want to rank highly in Google.
“Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.” GOOGLE
Here are five convincing reasons for going responsive:
- Google loves it! Google have confirmed that websites performing poorly on mobiles will be affected in their search rankings (see above).
- Competition: You may not be responsive yet, but are your competitors? Don’t let potential customers be driven into the arms of the competition!
- Compatibility: Making your website responsive will ensure that it adapts to any device and gives your users the best experience possible.
- Conversion: With a responsive website ready to be browsed on smart phones you can take advantage of ‘click-to-call’ and apps like Google Maps that help your customers find you.
- One website; one approach: Using a responsive solution you can make sure that your business and your brand are presented consistently, regardless of how your next potential customer found you.
If you have any questions or if you’d like to talk through your options, please get in touch.
