Changing the content on your homepage and giving your whole site a good spring clean is a great way to engage regular visitors and to keep you at the top of the search engines – here are our top 5 tips!
Bring the content up to date
Have you sat down and read the content on your website recently? Is it still accurate and relevant?
Outdated content can quickly put a visitor off. Something as simple as the date on the copyright message can mean the difference between looking fresh and up to date or behind the times, or even defunct!
Think about what message you want to get across and what action you want your site visitors to take when they are there, whether it’s making a purchase or picking up the phone. Then ask yourself as you read through your site, is your message getting across?
Update your images
Change the images on your homepage – make them topical, interesting and relevant. New visitors will be more inclined to have a look and returning visitors will have their attention drawn in that direction.
A really good image can instantly take a dated website from drab to fab!
Check your links
Click on all the links on your site and make sure they go where they are supposed to! Websites get moved and taken down all the time, so make sure none of your links are dead.
Update your software
The chances are that your website uses a Content Management System (CMS) like WordPress, Joomla, Drupal, Magento, etc. Make sure all your data is properly backed up and update all the software (CMS and plugins) used on your site. This will help keep it up to date, functioning and keep it secure. Vulnerabilities from older versions of website software are an easy way in for hackers, so keep your site safe and update everything!
Clear the clutter
Delete outdated blog entries, information about old events, the files on your server for that client two years ago – if it’s not being used, get rid of it! Have a look through your website menu and see if there’s anything in there that can go or be organised more intuitively. When it comes to menus, the old adage is absolutely correct; less is more!
Help is at hand!
If you want to refresh your website and need a little help, call us today on 0117 230 3322 or email [email protected].
